Conservative leadership candidate and MP Kellie Leitch has created quite an uproar on social media over her latest video. The problem is the video is being ridiculed by just about everyone who sees it. That’s not the reason you make a video. That’s bad! No matter what she says now, that video will be in the way. It’s turned out to be a big waste of money, time, and political and social capital.
I’m not taking a position on her politically. I want you to see what bad coaching can do. The camera angles are bizarre: what is she looking at when she gazes off to the side of the room? Why does she pause in the middle of a sentence just for the fun of it? She is speaking too slowly, she isn’t speaking directly to her audience (“one would say”…instead of “you would say”) and she looks completely uncomfortable. And that makes us uncomfortable as we watch the video. All of this to say that I wasn’t listening to the message because I was so fascinated by the train wreck that was the presentation.
If you are going to work with a coach then ask some questions: Why do you want me to speak faster or slower? How can I get better at presenting and still be myself? Why can’t I use my hands when I speak? (Answer: you must use your hands if you are a ‘hand talker’ — no exceptions)
Be comfortable, be confident, be a better version of yourself not some artificial version of who someone else thinks looks and sounds ‘good’. If it’s not authentic it’s a waste of your time and money.
This link to the video is from CityNews. I tried to get it from her campaign site but it had already been taken down. Like I said, waste of time and money.